Pierre El Daher | interview with Communicate magazine

Pierre El Daher

Pierre El Daher is a successful Lebanese businessman and the Chairman & CEO of the Lebanese Broadcasting Corporation International LBCI, Lebanon's number one television channel.
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Moving on
Pierre daher
Article by Nathalie Bontems, published in Communicate Magazine, July/August 2013 publication

Are you looking at digital content for LDC?

We are streaming all of our content online so we can reach everyone, anytime. There’s a project in the pipeline, but I will reveal it in due time.

Who will sell LDC?

Choueiri Group is our agency regionally and globally.

Will you be competing with LBC SAT?

I don’t think anyone is competing with LBC SAT these days. If the channel isn’t dying, then it is already dead. The content is very poor and it’s not doing well at all.

With traditional TV slowly fading away, do you think there’s room for LDC?

TV is not gone, but it’s not growing anymore, it reached its peak. The future is all about content regardless of platforms. The biggest thing that remains unknown is how to monetize your content on various platforms. We invested very little in LDC, almost as much as the cost of a transponder. The content for the channel is already available from LBCI. Also we are not aiming for high profits.

What kind of content is the Arab audience expecting?

Live interactive entertainment is what will take over the region.

Who is doing it right in the region today?

MBC is very well established and they have a good team. They are not succeeding in everything but they are trying nonetheless. Most Arab channels in the Middle East either belong to governments or individuals with deep pockets. But, if you’re looking for ROI, then you need to go into niche content and stay clear from general entertainment.

How do you see TV in five years?

I still see it as number one, but I don’t know how it will fare in ten years. Content will become more niche. I also think it will be harder to find individuals to invest in TV.
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